ECOLYFEAR: IMMERSIVE TECHNOLOGY FOR ENVIRONMENTAL EDUCATION ON SPECIES EXTINCTION
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UNIVERSITI MALAYSIA SARAWAK
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Global biodiversity is seriously threatened by species extinction, which has dire consequences for ecosystems and human welfare. Conventional approaches to bringing attention to this important problem frequently fall short in terms of engaging audiences or demonstrating the need for immediate action. By creating an Augmented Reality (AR)- enhanced booklet that blends immersive technology with instructional material, this initiative fills this gap. The booklet gives readers the opportunity to engage with augmented reality (AR) pictures and personally experience the effects of species extinction using the EcoLyfeAR app. The project's goals are to raise users' awareness of species extinction, enhance their comprehension of its causes and effects, and motivate practical conservation measures. The initiative offers a fresh take on environmental education by fusing augmented reality (AR) with a tangible booklet, bridging the gap between cutting-edge technology and accessibility. The research shows how AR can be a powerful tool for raising environmental awareness and encouraging sustainable behaviour through user testing and feedback.