EXPERIENCES OF CAKE ENTREPRENEURS IN KUCHING ON THE IMPLEMENTATION OF MINIMUM WAGE (1700)
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UNIVERSITI MALAYSIA SARAWAK
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The recent implementation of minimum wage in Malaysia from RM1500 to RM1700 monthly, implement on February 2025 has arisen various of reaction among entrepreneurs. This project aims to explore the perception and response of cake entrepreneurs to wage increases, using qualitative study methodology. This research involves a deep interview with cake entrepreneurs to collect their opinions about the experiences and their strategy to adapt with new minimum wage. By focusing on challenges and general opportunities faced by this sector, this research aims to understand the economic implications after the minimum wage being implemented. The findings are expected to give valuable insight to policy makers to help them create a better and fair wage policy that can support both economic and social equity. This project contributes to the ongoing discourse about the minimum wage policy and the impact on small and medium businesses in Kuching.