Study On the Function and Strategy of Public Facilities Design in the Construction of Xinyang City Cultural Brand

Abstract

As an important part of the city, public facilities symbolize the city's image and a good carrier of regional culture. Excellent public facility design plays an important role in the construction of city cultural brands, which can highlight the city's cultural identity and enhance the recognition of cultural brands by shaping the image. However, as an important cultural city, the design of public facilities in Xinyang City fails to highlight the characteristics of the city's cultural brands. Therefore, this study aims to explain the role of city public facilities in the construction of city cultural brands, introduce excellent design practice cases, and then analyze the design status quo of Xinyang city public facilities, to provide targeted strategies and suggestions for the design of Xinyang city public facilities, and finally promote the sustainable development and the promotion of the cultural brand for Xinyang city.