THE RELATIONSHIP BETWEEN JOB CRAFTING AND JOB ENGAGEMENT IN THE TOURISM INDUSTRY

dc.contributor.authorGHINAYATUL FITRIAH BINTI ZAKARIA
dc.date.accessioned2026-08-18T03:45:31Z
dc.date.issued2025
dc.descriptionThis study investigates the relationship between job crafting and job engagement among tourism industry employees. Understanding the relationship between job crafting and job engagement in the tourism industry is vital as they are known to have a dynamic workforce and unique workload unlike traditional work settings. Job crafting is becoming more crucial as the tourism industry begins to thrive again post pandemic. A correlational quantitative approach was adopted for this study with an online survey questionnaire distributed among tourism employees upon approval and help from the HR representative of the chosen organization. Cronbach’s Alpha and Spearman correlation was conducted to explore whether there are a statistically significant relationships between job crafting and job engagement. The results of this study revealed that there are positive significant relationship between the 3 types of job crafting (task, cognitive and relational crafting) and 3 dimensions of job engagement (vigor, dedication and absorption). Additionally, cognitive crafting showed the strongest significant relationship with dedication, further emphasizing the idea that finding meaning and purpose in work is far more important than traditional benefits of working. Job crafting is crucial as the freedom to alter your working experience to better suit your own personal strengths, values and interests can help to increase and sustain high levels of engagement among employees. HR practitioners in the tourism industry can use these valuable insights to tailor a suitable initiatives or programs that could help encourage job crafting practices to foster a positive working environment and engaged employees.
dc.identifier.urihttps://scholarhub.unimas.my/handle/123456789/1575
dc.language.isoEnglish
dc.publisherUNIVERSITI MALAYSIA SARAWAK
dc.relation.ispartofseriesFaculty of Cognitive Sciences and Human Development
dc.subjectjob crafting, job engagement, tourism industry, dynamic workforce
dc.titleTHE RELATIONSHIP BETWEEN JOB CRAFTING AND JOB ENGAGEMENT IN THE TOURISM INDUSTRY
dc.typeFinal Year Project

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