User Requirement Analysis on Website: Tourism in Lundu, Sarawak

Abstract

This study explores the critical features essential for a tourism website based on the feedback from visitors to Kampung Pugu, Lundu. The study highlighted several functionalities deemed indispensable by the visitors to enhance the online presence of the destination and make the user experience more engaging and accessible. The key features identified include comprehensive and engaging content with detailed descriptions of local attractions and activities, high-quality images and videos to visually represent the destination, and a user-friendly interface that allows for easy navigation and interaction. An effective online booking system, robust social media integration, and real-time updates about local conditions are also emphasized. Additionally, interactive tools such as chatbots, feedback forms, and Frequently Asked Questions (FAQs) can improve visitor’s interaction and service quality. This study explored the perspectives from entrepreneur and visitors on their use of tourism related websites. The report concluded that these features are crucial in transforming the website into a more effective tool for promoting tourism and facilitating a smooth experience for potential tourists, thereby contributing significantly to the growth and appeal of tourism in Lundu.