Exploring The Factors Influencing Investment Behavior Among Students at UNIMAS
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Universiti Malaysia Sarawak (UNIMAS)
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This research paper examines influences of investment behavior amongst students in University Malaysia Sarawak (UNIMAS). Since investment practices are changing with the technological and economic developments, it is important to understand the student investing behavior in a bid to enhance healthy financial lives. This study looks at how financial literacy, financial security and saving behavior had an influence on the investment behavior of the students. A total of 248 responses were collected from undergraduate students at UNIMAS by utilizing structured questionnaires and analyzed with the help of descriptive statistics, correlation, and multiple regression. Findings reveal that financial literacy, financial security, and saving behavior are having a significant positive impact on investing behavior. The research indicates the necessity of specific financial education programs and policies to increase the quality of financial decision-making among students, decrease their exposure to frauds, and have long-term wealth building. Results can be considered a valuable input to the policymakers and university administrators who will seek to enhance financial literacy and motivate students to undertake sustainable investment.