Key Factors Influencing the Purchase Intention of Green Residential Buildings among Homebuyers in Sarawak

Abstract

Green residential buildings (GRBs) have been widely introduced as one of the most effective methods to cope with the issue of global warming. However, the development of GRBs in Malaysia is in an imbalance state whereby none of it has been developed in Sarawak. This might be due to many homebuyers are reluctant to pay the higher cost for GRBs. Thus, this paper aims to uncover the key factors influencing the purchase intention of GRBs. A questionnaire survey was employed to collect data from 200 homebuyers followed by statistical data analysis using the Statistical Package for the Social Sciences (SPSS) software. The majority of Sarawak homebuyers perceive environmental attitude and value perception and trustworthiness as the most important key factors to their GRBs purchase decision compared to perceived financial risk. These findings can assist related authorities on the readiness and expectation of Sarawak homebuyers towards the future GRBs development in Sarawak. Future studies are suggested to expand the sampling size and investigate other determinants that may affect GRBs purchase intention.